In this discussion Graeme shares with us the one thing he focuses on to ensure his business succeeds, what it is like developing in Auckland, and what he has learnt about himself along the way.
I really enjoyed talking with Graeme about how he approaches his developing. I like how he is thinking strategically about where he wants to be and how he is going to get there.
Here’s a couple of lessons I took away from our discussion.
Lessons for real estate developers
1. Focus on quality
Graeme said that if you continue focusing on quality then the rest should follow. I think this is great advice. Quality means different things to different people, so you need to work out how you are going to focus on quality. What does build quality mean to you? What does marketing and sales quality mean to you? And how are you going to monitor them? By figuring out what is important to you, it gives you an opportunity to structure your business and put in place ways of ensuring you and your team of partners and suppliers meet your standards. Staying focused on quality will stand you in good stead over the long term.
2. Seek inspiration through education and awareness
Are you learning new things, or are you just doing what you’ve always done? Have you read a book on a completely different industry, listened to an audio book about someone you admire, or flicked through a design magazine for some inspiration? Staying inspired will keep you energised and boost your vitality. There are so many ways you can find ideas and inspiration to help your business to evolve. If you don’t take the time to refresh your skills and stay relevant, you will become bored and you will also be left behind by your customers and the times!
3. Longer term planning
This is a great point that Graeme raised. Do you have some thoughts or vision about what you want to be doing in 5 years, 10 years, 20 years? Have you got some of it down on paper? If you want to move into a different style of development, how are you going to make that transition? Who do you need to speak to? What team members will you need to recruit? Pretty much every problem can be solved if you have the right people helping you. So time to get those ideas down on paper and start working out how to achieve them.
Alright, here we are at the tail end of another show. Thanks for listening in. Keep a look out for my next episode where I will bring you a fantastic discussion with Danny Ciarma from Urban DC, a developer delivering some stunning projects. Danny shares with us some of the reasons for his success, and I am sure you will be inspired by what he has achieved.
Graeme Fan’s property business website – www.beaudomus.com